He had a few great comments I thought were worth repeating: "[The Japanese] will design something and then they take away until they can take away no more. We have adopted that same philosophy here in our films."
And John quotes his brother, " 'What I think makes sense in fashion design is to take really wild fabric and then make a classic piece of clothing with it. Either that, or you take a classic fabric and make a crazy pattern with it.' He said if you design things that way, there is something familiar for people to relate to. But if you do both - take a crazy fabric and make a crazy pattern - people can’t make any sense of it."
I believe this applies to any creative process - whether naming of an organization or designing of a toaster.