How would you feel if you were Italian?
These two sides of a small shopping bag reflect this reality. The catch phrase is something like, "an advanced idea" [in shopping].
The other aspect of this reality is most Swiss Italian speakers are probably quite fluent in German and/or French. In the same way, most Kenyans in Nairobi are quite fluent in English. Few of the shopping bags here have any Swahili on them. (English is the language of trade in east Africa, even though it might not be the first language of speech.)
By the way, the bag is courtesy of a colleague who brought me back a little treasure from her recent journey up there.